Entrepreneur and investor, living and working in SW Washington State. Helping young, exciting companies realize their potential.

Waypoint Analytics helps businesses and family enterprises navigate complex decisions through data clarity.

We combine AI-powered analysis, business intelligence, and marketing analytics to transform questions into frameworks—whether you're scaling go-to-market strategy, evaluating generational capital allocation, or building content systems that convert understanding into action.

Our work sits at the intersection of analytical rigor and strategic narrative: using data to find the pattern, then translating that pattern into decisions that compound over time.